Field of Jeans
First off, I can’t take credit for ‘Field of Jeans’ I believe CEO Jed York mentioned that today at the press conference between Levi’s and the 49ers.
Today, the 49ers and Levi Strauss & Co have reached a 20 year agreement on naming rights for the 49ers new stadium. The new stadium will be know as Levi’s Stadium. The 20 year deal is worth $220 million.
In a statement announcing the deal, York mentioned the deep San Francisco roots of Levi Strauss & Co.